Why High-end Women Surfing Wetsuits Business is Easier to Success

We all know there are so many luxury and well-known brands for women clothes, including LV, Chanel, Dior, Louis Vuitton, Gucci, Prada, ……etc. but for the wetsuit industry, there are some questions that needed us to study more.

1) Why do we seldom hear some famous brands for women wetsuits?

2) If there are some market share existed for women wetsuits?

3) Why bikini wetsuits can not be popular like bikini swimsuits?

4) ……

Actually, there are also many brands for women wetsuits in the market, but many people don’t run the business very well because of several reasons, such as target consumers, branding strategy, industry prospect, culture problems, economy changing and so on.

The objective conditions are always too difficult to change, such as COVID-19. Today let us focus on the subjective conditions to analyze the women wetsuit projects briefly by using our professional knowledge. after checking this article, you should know more how to improve your business in future. if wanting to know more, welcome to Wetop Sports knowledge center.

Why Is the Market Share for Women wetsuits So Low?

Wetsuits, these are special garments only for water sports, such as surfing, scuba diving, freediving, spearfishing, kayaking, canoeing, aqua park in UK and so on. The main market share is in surfing by about 40% that is an extremely challenge activity on the sea. Therefore, there are not so many people who dare to play, especially for women. It is so few. Then the market is a little bit tiny in general.

Additionally, the wetsuit is often not so friendly for women, so that it let women keep away from it. Such as:

1) Most of wetsuit is with black color or with other single boring color, this is because the neoprene is often black, then the laminated fabric color should be limited as well. Therefore, the wetsuit can not attract the eyes from women.

2) In order to keep wetsuit be more durable. Wetsuit company always to reduce the seam lines / wetsuit panels to guarantee, then the styles are often so stereotyped.

Finally, as these problems, the market share of women wetsuit can not be so much.

How to Run the Women Wetsuit Business Better?

As the abovementioned problems, if you would like to let women wetsuit business be better, you should take care of them much. There are several ideas for your info.

1) Why women swimwear can be so popular, if we can copy its styles.

2) As the economy neoprene is without super stretch, then it can not performance women body shape so well. Therefore, the bikini wetsuit should be high end quality.

3) If designing colorful wetsuit styles is better by sacrificing the durability of wetsuit.

4) Maybe developing neoprene swimwear or spring suit is good idea for women wetsuits.

5) If there are some special functions in wetsuits, such as reversible wetsuit, floatable wetsuit, local culture factor wetsuit, …… etc.

How to Custom Made High-end Women Wetsuits?

If you would like to make a high-end women wetsuit, maybe there are something you need to do:

1) Using high end neoprene, such as CR neoprene, Jako eco-friendly limestone neoprene, Yamamoto eco-friendly limestone neoprene.

2) Designing the innovating lady bikini wetsuit styles with suitable size chart for the target market.

3) Searching a professional wetsuit factory to assist you, the cheapest one is not the best for women wetsuit industry.

Wetop Sports, as one of the best wetsuit manufacturers, it always supplies wetsuit, drysuit, diving mask, diving fins, … etc all over the world. Its main business is to assist our customers to build competitive brand with saving their capital and having reliable quality. if you would like to tailor your wetsuits for sale, why don’t you try cooperating with this so professional bespoke wetsuit factory?